Crowdfunding started as a means for start-ups to raise funds back in 2008. It is an alternative to venture capitalist investment. SMEs can now adopt the same model for raising of equity through share allocation or other ownership arrangements. You need the crowd to be effective in raising funds. Crowdfunding is more of an art than a science; it is about getting the right people involved at the right time. So what are the key factors for a successful crowdfunding campaign?